One bottle replaces nearly every cleaner in your home. The Concentrate is built from a handful of plant and mineral based ingredients, including organic chamomile extract and coconut derived cleansers, with no VOCs, fragrance, or harsh chemicals. Dilute it differently for floors, counters, and laundry, and it works exactly as well without the tradeoffs. EWG Verified and Made Safe Certified, it is gentle enough for babies and pets, and effective enough for the rest of the house.